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What’s a good payback or return on investment for a “green” product?

As a professional builder confronted with “green” claims from a variety of building product manufacturers and some competitors, we are keenly aware of the threat that greenwashing can have on our credibility as a quality contractor. So, in our business, we make every effort to substantiate the claims made by our suppliers regarding reduced water use, recycled content, energy efficiency, and other performance characteristics that relate to creating a “green” building.

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